Marketing Wisdom – Befriend The Gatekeepers

pjdstairs-web      “Befriend the Gatekeepers.” –Paul Durham


The audience was a mix: ardent fans of the Luck Uglies trilogy and children’s book authors and illustrators. All had the same goal of hearing Paul Durham speak, asking him questions, and having the chance to buy a signed copy of one (or all) of his Luck Uglies books.

Paul was the featured guest at the May Author-To-Author talk held at the Portsmouth Public Library. Paul shared his journey as an author. His first manuscript was an adult mystery and he thought that once he’d landed an agent, he’d be on his way. But the agent wasn’t able to sell his manuscript and Paul continued with his day job of being a lawyer.

Eventually, he wrote a short story and the Luck Uglies trilogy was born. Not intending to publish it, he wrote it for the enjoyment of his children who asked for the more of the story. They couldn’t get enough of the tale of Rye, the female protagonist, and neither can Durham’s fans. His latest, Rise of the Ragged Clover came out in March.

When Paul’s new agent sold the trilogy to HarperCollins, he devoted himself full-time to his writing career and has learned a lot about marketing in the process. He spoke about what to do to create school visits that engage the audience and which social media channels to use to target certain audiences.

Although the quote at the top of this post sounds good enough to be the title of his next book, it’s actually the third point in his Marketing Tips for Children’s Authors handout. He expanded on eight key tips that he’s picked up through his experience marketing his books. If you’d like a .pdf copy of his handout, use our contact form to request one.

To find out more about Paul’s book, visit our Blast Off page.

Next up in the Author-To-Author series will be author/illustrator Denise Ortakales on Wednesday, June 8th at 10 am in the Levenson Room of the Portsmouth Public Library (175 Parrott Ave, Portsmouth NH.)

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